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Fiona Thompson Copywriter |
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"DLCF
was asked to produce a 50 - 60 page book on home lighting to support
Philips Lighting's 2001 marketing programme. Fiona Thompson was
recommended to us and she was duly briefed with several hundred
pages of technical information on lighting. Not only was she able
to understand and assimilate this unfriendly information, she
produced the most delightful, friendly and informative text, written
in an engaging style with no technical errors. She produced 60
pages of text within ten days, which apart from one or two subjective
comments, was approved straight off. Fiona also proved to be fun
to work with on the project. I would have no hesitation in recommending
her as a copywriter." |
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"Our
task was to create, write and produce a series of design guidelines
for the BBC. The purpose of the BBC Identity Standards was to
provide staff with a simple, easy to understand, authoritative
set of guidelines. Fiona interpreted the brief perfectly and established
the appropriate tone of voice for the guidelines. All copy was
delivered on time and on budget. The client was delighted with
the result and the project was warmly received within the organisation." |
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"Fiona
Thompson has worked for me on several projects, including writing
'Why it's good to communicate' for Talk 21, 'The FutureTalk Story',
reports on the FutureTalk schools communication project, and intranet
copy about the Millennium Dome. Fiona is excellent at developing
an appropriate tone and style for specific internal and external
audiences, and delivering copy that is informative and user-friendly.
She is very sensitive at capturing and expressing the main points
and is very easy to work with. She has a very effective and practical
approach to carrying out research and fulfilling the brief, and
is a very co-operative and flexible team member. I can heartily
and sincerely recommend her as a freelance creative writer."
- Adrian Hosford, Director, BT Group Social Policy (and former Director of BT's Millennium Project FutureTalk) |
"Fiona was great. We had a tough client that didn't know what they wanted, there was no initial content to work to, and no discipline from their side on reviewing or signing off content. Despite these constraints, she did a great job."
- Peter Blake, Client Leader - Digital Media, The Team |
