LEGO

Communications / Digital content / Industry / Storytelling

In its 90^th year, the LEGO Group asked me to work with its principal archivist to find examples of how sustainability and social responsibility have been important to the company since 1932.

I worked closely with the archivist to identify stories and create a timeline. This included stories that are well-known within LEGO (in the 1930s, the company repurposed wooden yoyos as wheels for toy cars) as well as less familiar stories (in the 1950s, the company set up a community bathhouse).