• City Pantry

    Blogs / Digital content / Food and Drink

    I’ve loved getting to know more about the fast-growing food tech industry in London through City Pantry, one of my latest clients.

    By working with City Pantry, I’ve discovered what motivates software developers to work in food tech (hard puzzles and pizza), which company perk gives 150% ROI (free staff lunches), and where to find the best panko-crumb fish and chips in London (Hook in Camden).

    Click the yellow download daisy on the right to see a LinkedIn post I ghost wrote for City Pantry.


  • City Pantry is on a mission to bring work colleagues together by serving delicious food. The company works with over 200 London caterers, restaurants and food stalls, providing breakfasts, lunches and dinners to around 900 businesses. It now delivers more than 10,000 meals a week to clients in London including Uber, Shazam and Buzzfeed.

    The company got in touch with me once it had established its brand and tone of voice, and needed a writer to take those tools and apply them to a variety of marketing copy, from flyers and web content to LinkedIn posts.

    It’s been particularly interesting working for City Pantry because the senior team were keen to avoid the food writing cliches that proliferate in the industry. No cutesy, over-the-top puns here. Instead, a real focus on the benefits of the service they deliver: fuss-free, delicious meals specially chosen to suit everyone in the office.