Writing projects by London freelance writer Fiona Thompson

Work by type

People need copywriters for all kinds of writing projects. Perhaps you’re developing a brand new website, want articles or blogs to promote your latest project or service, or are planning to update your brochure. Or maybe you need bespoke writing training sessions to help your people take their writing skills to a new level.

Whatever kind of copywriting you’re interested in, please have a look at these examples and get in touch to find out more.

View all Annual reports Articles Blogs Brochures Case studies Digital content Fundraising Internal communications Poetry Research Tone of voice Training

The Brooke

I’ve had a soft spot for donkeys since my Grandma took me on a mystery coach tour to Weston-super-Mare and I had a ride on a beach donkey called Flora.
National Trust

I’ve worked on various projects for the National Trust over the years, in partnership with Lynn Blackadder, a consultant in organisational development for the arts and heritage sectors.
Decca Luxe

A luxurious book on the artistic life of Luciano Pavarotti to celebrate the launch of a limited edition music cabinet containing all of the famous tenor’s Decca recordings.
Save the Children

World leaders have made a lot of promises about saving babies and children from dying.

But are they just empty promises?
City Pantry

City Pantry, a Shoreditch-based food start up, brought me on board to bring their tone of voice to life in flyers, web content and LinkedIn posts.
Environmental Investigation Agency

Working with an enterprising charity
National Museum of Scotland

My first reaction to the mask and wig of Alexander Peden was revulsion…
London School of Economics

The London School of Economics is a fascinating place. George Bernard Shaw was one of the founders and, when it opened in 1895, all the students fitted into two rented rooms off the Strand.
BergHind Joseph

I worked with BergHind Joseph, the employee engagement agency, for several years on various client projects.
Lintbells

Writing blogs about dogs. What’s not to love?
#iwill

Celebrating young people who take action to help others
Renegade Generation

Celebrating age diversity in the workplace.
Battersea Dogs and Cats Home

Battersea Dogs and Cats Home does amazing work, rescuing abandoned animals and providing them with urgently needed medical care. It’s been a privilege to work with the Home, writing a range of fundraising materials.
Corney & Barrow

Hear about Dougie, the mixologist / comedian, the bar that serves marmalade breakfast martinis, and the best place to eavesdrop on Old Bailey barristers.
Nokia

Nokia owes much of its ethos to its industrial heritage, and the sparse but beautiful influence of Finnish design and culture.
Deloitte

I’ve written a number of case studies for Deloitte’s Consultancy practice which have won awards in the Management Consultancies Association’s Management Awards.
Kooth / Qwell

Creating and delivering writing workshops for the content team
Help Musicians UK

I’ve played the harp since I was nine and regularly play with amateur orchestras and choral societies, so it was a real treat to be asked to work for Help Musicians UK.
Stringing Words Together

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination, and carry listeners along, ensuring they’re eager to hear the end of the story.
D&AD

The kitchen that bites back, the manic lawnmower and the fish fountain. How Jacques Tati tells a story through sound in his 1958 film, M Hulot.
GSK

With graduate recruitment, the challenge is to attract the best possible people while making sure they’re the right fit for the company.
Atypical law firm

Cauldron design agency asked me to help them define a tone of voice for Atypical, a new Silicon Roundabout legal start up firm. We held a workshop with the key players, which established what makes this firm stand out from the crowd.
scooms

Diving into delicious duvets
Coca Cola

Would you like to hear a story? Here’s how I helped create and deliver a series of storytelling webinars for Coca-Cola.
delilah

The beauty and cosmetics market is extremely competitive, with hundreds of different brands jostling for attention. Establishing a brand’s point of difference is crucial, which is where tone of voice plays an important role.
Paris Opera House

As a Francophile, harpist and lover of classical music, it was an amazing opportunity to be asked to write a new brochure for the Paris Opera House.
Clean Cut Media

I love writing blogs for Clean Cut Media, an award-winning video production company on the edge of Bushy Park in London.
Countrywide

I’ve written and delivered dozens of writing training workshops over the years, but this was something different. This time, I was holding the workshop in a box overlooking Aston Villa FC’s pitch.

Work by type