Work by sector
My work spans a variety of sectors, from charities, arts and heritage and music through to media companies, food and drink, and technology.
As a musician, I love getting into a brief that involves music, and am particularly keen on finding ways to help charities connect with their audiences more effectively. Please have a look at these examples and do get in touch if you have a project where you think I could help.
Atypical law firm
Cauldron design agency asked me to help them define a tone of voice for Atypical, a new Silicon Roundabout legal start up firm. We held a workshop with the key players, which established what makes this firm stand out from the crowd.
Nokia owes much of its ethos to its industrial heritage, and the sparse but beautiful influence of Finnish design and culture.
Save the Children
World leaders have made a lot of promises about saving babies and children from dying.
But are they just empty promises?
Help Musicians UK
I’ve played the harp since I was nine and regularly play with amateur orchestras and choral societies, so it was a real treat to be asked to work for Help Musicians UK.
Paris Opera House
As a Francophile, harpist and lover of classical music, it was an amazing opportunity to be asked to write a new brochure for the Paris Opera House.
Corney & Barrow
Hear about Dougie, the mixologist / comedian, the bar that serves marmalade breakfast martinis, and the best place to eavesdrop on Old Bailey barristers.
I’ve written a number of case studies for Deloitte’s Consultancy practice which have won awards in the Management Consultancies Association’s Management Awards.
National Museum of Scotland
My first reaction to the mask and wig of Alexander Peden was revulsion…
Stringing Words Together
Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination, and carry listeners along, ensuring they’re eager to hear the end of the story.
I’ve worked on various projects for the National Trust over the years, in partnership with Lynn Blackadder, a consultant in organisational development for the arts and heritage sectors.
With graduate recruitment, the challenge is to attract the best possible people while making sure they’re the right fit for the company.
I’ve had a soft spot for donkeys since my Grandma took me on a mystery coach tour to Weston-super-Mare and I had a ride on a beach donkey called Flora.
London School of Economics
The London School of Economics is a fascinating place. George Bernard Shaw was one of the founders and, when it opened in 1895, all the students fitted into two rented rooms off the Strand.
I’ve written and delivered dozens of writing training workshops over the years, but this was something different. This time, I was holding the workshop in a box overlooking Aston Villa FC’s pitch.
Clean Cut Media
I love writing blogs for Clean Cut Media, an award-winning video production company on the edge of Bushy Park in London.
The kitchen that bites back, the manic lawnmower and the fish fountain. How Jacques Tati tells a story through sound in his 1958 film, M Hulot.
I worked with BergHind Joseph, the employee engagement agency, for several years on various client projects.
The beauty and cosmetics market is extremely competitive, with hundreds of different brands jostling for attention. Establishing a brand’s point of difference is crucial, which is where tone of voice plays an important role.
Battersea Dogs and Cats Home
Battersea Dogs and Cats Home does amazing work, rescuing abandoned animals and providing them with urgently needed medical care. It’s been a privilege to work with the Home, writing a range of fundraising materials.
Would you like to hear a story? Here’s how I helped create and deliver a series of storytelling webinars for Coca-Cola.
City Pantry, a Shoreditch-based food start up, brought me on board to bring their tone of voice to life in flyers, web content and LinkedIn posts.
A luxurious book on the artistic life of Luciano Pavarotti to celebrate the launch of a limited edition music cabinet containing all of the famous tenor’s Decca recordings.