Save the Children
Brochures / Charities
Case for support aimed at fellow NGOs
World leaders have made a lot of promises about saving babies and children from dying. But are they just empty promises? Save the Children wanted a new brochure to communicate the need for urgent action to governments, businesses, health professionals, policy advisers and campaign activists.
Ogilvy brought me on board to work on this project, together with Save the Children’s Brand Manager and Head of Communications. I had just over a week to write the copy, which had to strike the right note – direct, hard-hitting and inspirational – and encourage people to act.
I enjoy working with charities to help them engage with key audiences and inspire action. Do get in touch if you work for a charity and would like to discuss a potential project.