Music for Dementia
Charities / Digital content / Music
Revamping web copy
Working with Music for Dementia was special because the charity’s mission is close to my heart.
Music for Dementia promotes the many ways that music can make a difference to people who are living with dementia. Research has proved that music can help manage mood and anxiety, bring back happy memories, and reconnect people to those they love.
I’ve witnessed the power of music for people living with dementia myself. My mum was diagnosed with Alzheimer’s a few years ago and I’ve seen many times how music can lift her mood and spark memories. Although she no longer plays the piano, when she hears music she recognises, she will often join in and remember all the words. The ‘Mud, glorious mud’ refrain from The Hippopotamus by Flanders & Swann is a particular favourite of hers.
So I was delighted to be asked to write new web content for the charity. The aim of the project was to simplify the website and focus it towards family carers. The language needed to be straightforward and easy for busy people to digest. I worked with people from another charity, Dementia Carers Count, to ensure that the new web copy would be relevant and would appeal to this target audience.
“Fiona immediately understood the brief, worked collaboratively, efficiently and with a real understanding of the audience we were trying to speak to, what we wanted to say and how best to communicate the information. I would highly recommend Fiona – such a pleasure to work with!”
Grace Meadows, former Campaign Director at Music for Dementia
Work with me
If you’d like me to write web content, case studies or fundraising appeals for your charity, do get in touch. I’ve love to hear from you. Read more about my work with charities here.