Charities / Fundraising
I was delighted when The Brooke asked me to write some fundraising materials targeted at their major and high-value donors.
The Brooke is an extremely well-established international animal welfare charity that works to improve the lives of working horses, donkeys, mules and the people who depend on them.
The humanitarian nature of the charity’s work appeals to me. Some of the poorest people in the world rely on working animals for their livelihoods. By relieving animals’ suffering, horses, donkeys and mules have a better life and can help keep their owners out of extreme poverty.
Cases for support
I’ve recently edited a series of in-depth cases for support for many of the areas where the Brooke works, including Afghanistan, Pakistan, India, Nepal, East Africa, West Africa and Guatemala.
The readers of these reports would have a good base knowledge of the charity’s operations. So my task was to create an interesting blend of background information on the welfare challenges facing animals in that particular country, evidence of the charity’s achievements so far, and case studies for current projects seeking funding.
Most recently, I’ve written fundraising letters for various targeted appeals for the charity. These letters are usually around three pages long and contain a great deal of information about what the charity is doing in a particular area.
One letter focused on the charity’s work in Senegal and involved me interviewing the head of Brooke West Africa’s office on the phone to hear his insights about the latest work on the ground. Another letter highlighted the Brooke’s campaign to alleviate the suffering of taxi horses in Ethiopia. In order to write this, I interviewed a Brooke veterinary advisor who talked to me about the Brooke’s work to improve the welfare of these hard-working animals.
The Brooke asked me to write the two lead articles in the Summer 2018 edition of the Brooke Bulletin. (Click on the yellow download button to view.) The first article explores the extremely distressing issue of Kenyan donkeys that are being stolen and killed for their skins. One of the Brooke’s East Africa advisors described how his friend had tied up his donkeys in the town centre while he went to church one Sunday morning. He came back to find they’d been stolen. This story became the introduction to the article.
The second article gave readers an update on the Brooke’s work with gharry horses in Ethiopia. A member of the charity’s Global Animal Health team had recently visited a new shelter and healthcare centre in the city of Halaba. She told me about her visit and I wrote an article that lets supporters know how the money they’ve donated is helping improve the welfare of working horses in Ethiopia.
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