Food and Drink / Internal communications / Storytelling / Training
I worked with the communications agency, Radley Yeldar, to create and deliver a series of storytelling webinars for Coca-Cola Hellenic, one of the world’s largest bottling companies. The training aimed to enable communications professionals to source and write stories that would engage people both inside and outside the organisation.
There’s something magical about storytelling. In a world where we’re assailed by information on every side, stories still have the power to draw us in and engage us.
Radley Yeldar have been working with Coca Cola HBC to create a new storytelling platform for their website. The next stage was to train people from the internal communications team in the art of storytelling for business.
Working closely with the agency, I created a series of three two-hour webinars on the subject of storytelling. These ran over the course of two weeks and covered an introduction to storytelling for business, a look at best practice, and practical ideas on how people could source and write stories for themselves.
I delivered the webinars together with George Butler, Senior Digital Consultant at Radley Yeldar. He shared insights based on his knowledge of Coca Cola HBC and their brand while I gave tips on writing drawn from my experience as a copywriter.