Writing training from Wordspring
Writing for busy readers
Writing for specific audiences
Writing for digital
Generating content ideas
Engaging your readers
Overcoming writer’s block
Blog writing for beginners
Storytelling for business
Business writing coaching
Helping you get your message across
What kind of writing training do you need? Most of the time, clients ask me to help their people to:
- * Write more concisely
- * Write more clearly
- * Write more persuasively.
I help by creating bespoke writing training courses that draw on my experience as a journalist and copywriter.
Sharing journalistic and copywriting techniques
I started out as a journalist, writing features for national newspapers and magazines, including The Guardian, The Times and Esquire. This means I can pass on techniques on how to write for specific readers, distil information, identify key points and convey important details in a way that engages and connects with readers.
As a copywriter, I’ve worked with organisations such as Nike, Nokia and the BBC and with many different charities, including the Environmental Investigation Agency, Help Musicians UK and Save the Children. I understand how businesses and charities work, and what drives their communications.
In the end, though, it’s about writing for your reader and making your message as clear, informative and persuasive as possible.
Writing workshops for all kinds of organisations
I’ve created and run writing training workshops for many organisations. They include:
- * Storytelling webinars for Coca-Cola.
- * Writing training workshops for Countrywide.
- * A workshop on ‘Getting your message across in a busy world’ for BergHind Joseph.
My training workshops are always tailored to suit the people and the organisation, whether it’s a series of one-to-one sessions, a day with a team of people, or writing training workshops for everyone in a company of 150 people.
Lively interactive workshops
I like sessions to be lively and interactive, with plenty of exercises to make sure that the learning sticks. I do this in a way that aims to meet everyone where they are and lift them up a level. People go away with useful, practical tips that will make it easier and quicker for them to carry out their everyday writing tasks.
How can I help you?
Please get in touch and let’s talk about what kind of writing training you need. I’d love to help.
“Fiona has held several communication workshops for the team at IPC Europe. She showed us some great techniques and there were lots of ‘light bulb’ moments during the training.”
Abbie Gregory, CSR Manager, IPC Europe
“I just wanted to say thank you for the writing training session today. I found it really useful. You’ll be pleased to hear that people are already demonstrating their new knowledge in the office, and I’m looking forward to using some of the new techniques when I write a proposal tomorrow!”
Lauren Walder, Client Manager, BergHind Joseph
“We needed to consider more effective communications in everything from formal reports to newsletters. Fiona worked with us to develop a bespoke set of exercises which were of immediate use to us.”
Andrew Waller, Partner, Remit Consulting LLP