All posts from July 2013

Once upon a housing estate

Since Procter & Gamble hired Jim Bangel 40 years ago and made him their official ‘Storyteller’, the profession of ‘corporate storyteller’ has become increasingly mainstream. Storytellers now pop up all over the place, not just in their natural habitat – marketing and advertising – but in oil and gas companies, the automotive sector and software […]


Being interesting: a QI masterclass

John Mitchinson, the ubiquitous and ultra-bright co-founder of QI, made his way up the hill at Glastonbury to tell a packed tent how to find any subject interesting. Here are his ten insights into how to investigate the world through the lens of  QI’s patented curiosity goggles. 1. Everything is interesting if you look at […]