AI? It’s clever, but not that clever. AI is a brilliant tool. It can produce an audio summary of a 200 page document in seconds. It can create a year’s marketing plan in moments. It can be a great sparring partner to challenge your thinking. But it can’t gather stories the way humans can. It can’t […]
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Have you come across the concept of clean questioning? It was new to me when I read about it in a LinkedIn post by Maddy Morton, Founder and CEO of Lucid People, the insight, brand and innovation consultants. Catching the undercurrents of a conversation I’ve always been fascinated by the importance of good listening skills […]
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What’s the best way to interview people for corporate video content? I’ve always loved interviewing people, whether it’s a contortionist, a climber or a naturist vicar. But usually I’m sitting opposite someone with a tape recorder or typing away madly on the end of a phone. Here’s what I learned from my first time standing […]
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