All posts in the Charity copywriting category

The power of charity stories

Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]


Protecting the forests of Indonesia

Protecting the rainforests of Indonesia The Environmental Investigation Agency asked me to write a charity appeal to go to their supporters, highlighting an urgent situtation that was threatening the Indonesian rainforest. Using the coronavirus pandemic as an excuse, the Indonesian Ministry of Trade announced that it was going to water down its timber laws. Environmentally, […]


How to become a charity copywriter

The other day, someone asked for my advice on how to become a charity copywriter. That inspired me to write this blog. So thanks for your question, Martha! Here are a few ideas to help you get into writing for charities as a freelancer. Narrow down the field First of all, ask yourself what kind […]