All posts with the 'advertising' tag

What could clean questioning do for you?

6th November 2025

Text reads: Use clean questioning to minimise bias. Let people find their own metaphors and meanings.

Have you come across the concept of clean questioning? It was new to me when I read about it in a LinkedIn post by Maddy Morton, Founder and CEO of Lucid People, the insight, brand and innovation consultants. Catching the undercurrents of a conversation I’ve always been fascinated by the importance of good listening skills […]

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Horror stories at Shoreditch Town Hall

31st October 2013

It was the day before Hallowe’en – a suitably sombre evening for a night of horror stories hosted by D&AD. Shoreditch Town Hall was packed with people keen to hear terrifying tales of screw ups from ad industry insiders. Here are five things I learned. 1. “The key to brilliant work is to have no […]

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