All posts with the 'charities' tag

The power of charity stories

Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]


How to make an impact with charity copywriting

What effect do the words you use have on your fundraising success? Here we investigate the impact of good charity copywriting. At the last count, there were over 195,000 charities in the UK, all looking to attract support, donations and – wherever possible – life-long allegiance to their cause. Whether charities succeed or fail in […]