Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]
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Creative fuel from The Story I came away from The Story 2017 with my head full of stories – about hay fights on Southwark Bridge, a pickled pig foetus in a jar, robots that draw faces, banana phones and survivalist bunkers in Texas. This annual festival of stories and storytelling is always a joy, providing […]
Read more...Since Procter & Gamble hired Jim Bangel 40 years ago and made him their official ‘Storyteller’, the profession of ‘corporate storyteller’ has become increasingly mainstream. Storytellers now pop up all over the place, not just in their natural habitat – marketing and advertising – but in oil and gas companies, the automotive sector and software […]
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