It was a sign. On the street leading up to the Truman Brewery in East London, there was an empty Argos microwave box bearing the slogan ‘Heat. Ding. Done.’ This clever packaging project won a D&AD Writing for Design award two years ago, the last time I was on the panel. I kept an eye […]
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How to win a D&AD Writing for Design award Last week a clutch of copywriters gathered in the basement of the Truman Brewery to judge the D&AD Writing for Design category. Led by foreman Nick Hynes, our jury included Ben Afia, Katie Ewer, Dave King, Afy Nou and Claudia Ruane. We’d been instructed to be […]
Read more...In the mix: colour, film clips, tomato sauce, magic and Martini soup On Monday this week I spent the day at Olympia judging the Writing for Design category at the 2012 D&AD awards. It was a privilege to be involved as a first-time D&AD judge and I was in great company. The jury included some […]
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