All posts in the Copywriting category

Meet my scary mask

I’ve been working on a fascinating project where writers are paired with historical treasures and asked to respond to them in just 62 words. It’s a follow on from a V&A project last year. This year, 26 Treasures is joining forces with the National Museum of Scotland, the Ulster Museum and the National Library of […]

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Money, chemistry and the moral sliding scale

Why would you say no to new work? Does having firm principles increase your influence? How important is chemistry? And do principles go out of the window because you need the work or want the money? On 5 May 2011, three eminent design principals gathered at a Designer Breakfast event at the offices of Bartle […]

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The new rules for SEO: use video, engage users and be original

The landscape of Search Engine Optimisation (SEO) is changing fast. It’s no longer enough to stack your copy with keywords and hope that you’ll fool Google into shooting your site up the rankings. Search engines are getting smarter, so it’s time for a new approach. “Clients want their assets to sweat more,” says Ryan Kliszat, […]

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