All posts with the 'charity' tag

The power of charity stories

Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]

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Stitching stories of hope and beauty from prison

Since before the pandemic (hard to recall, I know), I’ve been working on the editorial team for a new book, Threads of Time. It celebrates 25 years of Fine Cell Work, the charity that helps rehabilitate prisoners by teaching them needlework skills. Our Crowdfunder for the book goes live today. Do please support this book […]

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Protecting the forests of Indonesia

Protecting the rainforests of Indonesia The Environmental Investigation Agency asked me to write a charity appeal to go to their supporters, highlighting an urgent situtation that was threatening the Indonesian rainforest. Using the coronavirus pandemic as an excuse, the Indonesian Ministry of Trade announced that it was going to water down its timber laws. Environmentally, […]

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How to become a charity copywriter

The other day, someone asked for my advice on how to become a charity copywriter. That inspired me to write this blog. So thanks for your question, Martha! Here are a few ideas to help you get into writing for charities as a freelancer. Narrow down the field First of all, ask yourself what kind […]

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Teenage Cancer Trust Christmas cards

The other day I was sent this picture of reindeers pulling Santa’s sleigh. The child who drew it has cancer and is being helped by the Teenage Cancer Trust. It’s all to do with a new writing¬†project that brings together copywriters like myself from writers’ group 26 and children supported by the Teenage Cancer Trust […]

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