Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]
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Nick Asbury is one of Britain’s most-awarded copywriters and a thoroughly good bloke to boot. He consistently produces truly inspiring work for everyone from Little Chef and Unicef to Cambridge University. Nick always has a creative side-hustle on the go, whether that’s Corpoetics (found poetry from corporate websites), his Perpetual Disappointments Diary or, most recently, […]
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The other day, someone asked for my advice on how to become a charity copywriter. That inspired me to write this blog. So thanks for your question, Martha! Here are a few ideas to help you get into writing for charities as a freelancer. Narrow down the field First of all, ask yourself what kind […]
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Charlotte Barker tells me how her research led to the discovery of a hidden Georgian chocolate kitchen at Hampton Court Palace. A few weeks ago, I went to a storytelling workshop at the Tower of London. At the end of the day, we all had to tell a story relating to our work. Charlotte Barker, […]
Read more...You never know quite what will happen at The Story, except that it will illuminate distant areas of your brain with unpredictable copper sparks for some time to come. Here are a few of the things I learned from this year’s gathering of storytellers of all stripes – from film makers, writers and artists to […]
Read more...“Go on, pitch us a film!” That was the bold – and unusual – challenge from David Parfitt of Trademark Films to people from writers’ collective 26. Film production companies don’t normally hold X Factor style auditions for film ideas, and it’s rare for them to consider suggestions from people without heavyweight screenwriting credits. So the […]
Read more...‘Arrange the langoustines on top in a wigwam fashion’. This instruction caught my attention when I was cooking dinner the other night. I’ve never made a wigwam of langoustines before, but this was an admirably clear piece of stage direction. Of course, if the shellfish had been alive it might have been tricky. But as […]
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