All posts with the 'eyeball kicks' tag

4 ways to use poetry in copywriting

How can you smuggle poetic techniques into business writing? Rishi Dastidar gave an eloquent demonstration at this year’s Wordstock festival, where a flock of copywriters gathered to celebrate their love of writing. He called his session ‘A poet’s guide to killing’ and, in classic storytelling mode, said that he’d tell us what that meant at […]

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