All posts with the 'interviewing' tag

Beyond AI: how human curiosity and empathy uncover compelling stories

3rd February 2026

We see the hands of a pair of people, each holding a coffee cup

AI? It’s clever, but not that clever. AI is a brilliant tool. It can produce an audio summary of a 200 page document in seconds. It can create a year’s marketing plan in moments. It can be a great sparring partner to challenge your thinking. But it can’t gather stories the way humans can. It can’t […]

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Ten tips for corporate video interviews

14th March 2019

A video camera and two lights

What’s the best way to interview people for corporate video content? I’ve always loved interviewing people, whether it’s a contortionist, a climber or a naturist vicar. But usually I’m sitting opposite someone with a tape recorder or typing away madly on the end of a phone. Here’s what I learned from my first time standing […]

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