All posts with the 'Wordstock' tag

4 ways to use poetry in copywriting

How can you smuggle poetic techniques into business writing? Rishi Dastidar gave an eloquent demonstration at this year’s Wordstock festival, where a flock of copywriters gathered to celebrate their love of writing. He called his session ‘A poet’s guide to killing’ and, in classic storytelling mode, said that he’d tell us what that meant at […]


How not to pitch a film script

“Go on, pitch us a film!” That was the bold – and unusual – challenge from David Parfitt of Trademark Films to people from writers’ collective 26. Film production companies don’t normally hold X Factor style auditions for film ideas, and it’s rare for them to consider suggestions from people without heavyweight screenwriting credits.┬áSo the […]


10 public speaking tips from actor Sharon Duce

How to own the room When we give a presentation, we turn into animals, according to actor and public speaking coach Sharon Duce. Our bodies break into fight or flight mode, anticipating an attack. Our hearts race, our mouths go dry and our jaws tense up. We scan the room for predators. Will they come […]